The Sports & Entertainment Group “Life Retreat” Aims to Teach Players the Business of Football
July 17, 2012
Making sure his players are maximizing their role in the business of football, sports agent Adisa Bakari hosts a three-day “life retreat” that focuses on how to succeed as players and as businessmen, with the ultimate goal of ensuring his clients don’t become the wrong types of statistics. In the effort to get young clients to understand the business of the NFL, the retreat includes topics such as personal branding, “Athletes and the Media”, “What Companies Look for When Choosing Celebrity Endorsers”, and “Evaluating Business Proposals” among others.