Watch: TSEG VP OF MARKETING AND COMMUNICATIONs ALEXANDRA MEAZA ON CITY NATIONAL BANK'S VIDEO SERIES "BEYOND THE SPOTLIGHT"

August 9, 2021

City National Bank’s Beyond the Spotlight Series highlights The Sports & Entertainment Group VP of Marketing and Communications Alexandra Meaza and how she turns athletes into business brands.

Alexandra specializes in preemptively creating clients’ brands by ultimately getting to know them as people by way of developing relationships and earning trust, thus, creating great moments, events and content to help clients grow on and off the field.

From the onset of signing with the agency, TSEG clients are mentally conditioned that they are businessmen first and Alexandra empowers them with creating multiple revenue streams.

Watch here »